NINOFF
1. How often do you personally donate money to charities?
2. Which factors matter most when deciding whether to donate? Choose up to three.
3. When donating, how much do you care about being able to understand where the money is ultimately spent?
4. If two charities supported a cause you cared about, and one gave much greater visibility of how donated money was accounted for, how would that affect your choice?
5. Imagine two charities support the same cause.

Charity A is a large, well-known organisation. Charity B is smaller and unfamiliar to you, but lets you inspect how donations are allocated against real expenditure and what remains unspent. All other things are broadly equal. Which would you be more likely to support?

6. Which would matter more to you?
7. If a charity showed a category such as “Transport”, how much detail would you want to inspect?
8. Would seeing which suppliers or organisations receive charity money affect your confidence?
9. If you could later see how a previous donation had been accounted for, how would that affect the chance of donating again?
10. If some charities offered this level of transparency, would you start expecting something similar from others?
11. What worries you most about how charities use donated money? Choose any.